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Transforming Digital Presence: The Roseburg Disposal Website Revamp

Roseburg Disposal Building, Roseburg, Oregon.
Greg Ekborg

Greg Ekborg

Marketing Director, systech

Transforming Digital Presence: The Roseburg Disposal Website Revamp

Revamping a website involves more than just aesthetic upgrades; it’s about enhancing user experience, functionality, and achieving business goals. Here’s how systech successfully transformed Roseburg Disposal's website into a modern, user-friendly platform.

Understanding the Challenge

Roseburg Disposal’s previous website was outdated, difficult to navigate, and didn’t reflect the company’s commitment to service excellence.

Poor User Experience

The site was not intuitive, making it hard for users to find essential information.

Outdated Design

The visual design was not user-friendly, which affected user interaction.

Limited Functionality

There were constraints in content management and integrating new features.

Our Approach

To address these challenges, we adopted a comprehensive approach focusing on user experience, modern design principles, and robust functionality.

User-Centric Design

We conducted user research to understand the needs and preferences of Roseburg Disposal’s customers. This informed our design decisions, ensuring the new site was intuitive and easy to navigate. The most visited sections—Residential Services, Commercial Services, and the Pay Bill feature—were prominently placed for easy access.




Modern Aesthetics

The design was refreshed to be visually appealing and aligned with the company’s brand identity. Clean lines, vibrant colors and high-quality images were used to create an engaging look. The homepage features a clear hero section with calls to action for key services.




Enhanced Functionality

We integrated a powerful content management system (CMS) that allows for easy updates and management. New features such as an online payment portal, interactive service maps, and a detailed pricing table for Drop Box, Dumpster, and Roll Off Box services were added. We also included a comprehensive recycling section.

Mobile Optimization

The website was optimized for mobile devices, ensuring that all features are accessible and functional across different screen sizes. This included responsive design principles and ensuring that elements like the navigation menu and interactive features worked seamlessly on smartphones and tablets.

Results and Impact

The revamped website delivered significant improvements across various metrics:

Increased User Engagement

Enhanced design and navigation led to a 36% increase in user engagement and time spent on the site.




Improved Accessibility

The new site was optimized for both desktop and mobile devices, ensuring accessibility for all users.




Operational Efficiency

The CMS and new features streamlined internal processes, reducing the time and effort required for site maintenance and updates.

Key Features Implemented

SEO Optimization

Implemented best practices to ensure the website ranks well on search engines, including optimized meta descriptions, titles, and alt texts for images.

Customer Reviews Integration

Displayed Google Reviews with engaging headlines and subheadlines to build trust and credibility.

Enhanced About Us Section

Included detailed company history, leadership profiles, and community involvement, with an emphasis on Dori John’s role and contributions.

Interactive Features

Added hover effects and interactive elements to make information on recycling fun and engaging.

Conclusion

By understanding the challenges and strategically addressing them, systech transformed Roseburg Disposal’s website into a powerful tool that supports their business objectives and enhances customer satisfaction. This successful revamp showcases our commitment to delivering user-centric, functional, and visually appealing digital solutions.




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